Instant Offers expansion comes in partnership with broker and agent partners
SEATTLE, June 13, 2018 – Potential home sellers in Las Vegas can now use Zillow Instant Offers to request an offer from Zillow to buy their home.
Las Vegas follows Phoenix and becomes the second market where Zillow will directly buy homes, prepare them for sale, and list them as part of its Instant Offers test. The program, which has operated in Phoenix since April, offers consumers convenience, choice, and transparency as they embark on the often stressful process of selling their homes.
With Zillow Instant Offers, potential home sellers can request an offer and within two business days receive a cash offer from Zillow – an opportunity to sell their home on their own timeline.
Agents and brokers are involved at several points along the way:
“Instant Offers is a service for sellers who don’t want to deal with the hassle and uncertainty of putting their home on the market – cleaning the house for every showing, and juggling offers without knowing when their home will actually sell,” said Zillow President Jeremy Wacksman, co-head of Instant Offers. “Every seller’s situation is different, but one thing many sellers have in common is that they want more control over their price and timing. Instant Offers is off to a great start in Phoenix and we’re excited to bring it to a second market – Las Vegas – and then a handful of additional markets by the end of the year.”
Zillow Instant Offers gives real estate agents the opportunity to acquire new listings by connecting them with motivated sellers who have taken a direct action to sell their home. Across all testing over the last year, Zillow found the vast majority of sellers who requested an Instant Offer ended up selling their home with an agent, making Instant Offers an excellent source of seller leads for Premier Agents and brokerage partners.
Additionally, an agent is at the center of every transaction Zillow is a part of. For the launch of Zillow’s direct participation in the Las Vegas market, Zillow is partnering with GK Properties to represent them in their home purchases and sales.
“Zillow’s expansion into buying and selling homes in Las Vegas creates a great opportunity for agents and brokers in the Las Vegas area, and we’re thrilled to be on board as partners,” said George Kypreos of GK Properties in Las Vegas. “Selling a home can be stressful, and home sellers want more control and transparency in the process. Zillow Instant Offers gives them that, and will give local real estate agents opportunities to partake in the process. This will be a big win for agents and home sellers.”
Similar to what was done in Phoenix, Zillow is also partnering with two local brokerages in Las Vegas: Berkshire Hathaway HomeServices Nevada Properties and Coldwell Banker Premier Realty (Las Vegas). The partnerships will provide the brokerage companies with the ability to create new seller lead opportunities for their agents.
Starting this week, only Zillow will make offers to buy homes through Instant Offers, and investors will no longer be making cash offers to home sellers through the program. This is to ensure the process is as efficient and seamless as possible for sellers and agents and brokers involved in the program. This change to the program will result in the suspension of Instant Offers in Orlando, where third-party investors have been making cash offers on homes.
“We know that consumer expectations are changing, and people want magic at the touch of a button, including in real estate transactions. With Instant Offers, we are taking exciting steps toward achieving this,” said Wacksman. “Over the course of the last year, we have been continuously working to improve and adjust Instant Offers to ensure the best experience for consumers and our Premier Agents. Our investor partners have played an important role in the process, and we will work to involve them in the program in the future. For now, by being the exclusive investor in the program, we are in a great position to consistently deliver a seamless, transparent process for homeowners – whether they take a cash offer or sell traditionally with a Premier Agent.”
Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with great real estate professionals. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. Zillow Instant Offers™ provides homeowners in some metropolitan areas with the opportunity to receive offers from Zillow. When Zillow buys a home, it will make necessary updates and list the home for resale on the open market.
In addition to Zillow.com®, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z and ZG) and headquartered in Seattle.
Zillow, Zillow.com and Zillow Instant Offers are registered trademarks of Zillow, Inc.
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